The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Bachman Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Special Olympics of KY, Dare to Care
 Subaru Love Promise Heart

Love Promise Stories from Bachman Subaru

Subaru and Bachman Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Special Olympics Brings Me Happiness  –  Ben A

Special Olympics means so much to me because it has given me a chance to be active and participate in sports. I participate in softball, bowling, basketball, and bocce. Special Olympics means meeting new people and making new friends, having teammates, and competing against other teams. Special Olympics has taught me both how to be independent and about teamwork, to have confidence in myself, and it has given me a voice because of the Athlete Leadership Program. It has brought me lots of happiness and new experiences in my life. Thank you Bachman Subaru for helping make all of this possible.

Healthy Athletes Are Better Athletes  –  Trish M

One of the many ways that Bachman Subaru’s Share the Love donation to Special Olympics Kentucky benefits individuals with intellectual disabilities is through the Healthy Athletes Program. Healthy Athletes is an extensive health screening and healthy lifestyle instruction program that includes vision, hearing, dental, flexibility and podiatry screenings and teaches healthy eating habits and coping strategies for athletes to deal with stressful or difficult situations. Healthy Athletes fills a care gap for our athletes, as individuals with intellectual disabilities are a medically underserved community. Often, the health screenings reveal moderate to serious health issues that had gone undiagnosed. Screenings are provided at various Special Olympics Kentucky events, including during our State Summer Games, our State Basketball Tournament and during our MedFest events. All are free of charge and are provided by volunteer medical personnel who have also received special training on working with people with intellectual disabilities. Healthy Athletes is just one of the ways that Special Olympics Kentucky changes the lives of those who participate.

Volunteers are our heros!  –  Trish S

Our agency has been through some trying times with COVID bringing our senior center activities to a halt. We had a great number of volunteers already assisting in delivering meals to our home bound seniors, but with COVID brought more homebound clients to our services for home delivered meals. Our governor ordered for all seniors to be able to receive meals from our agency throughout the state with no restrictions on qualifying factors for the Meals on Wheels program. The number of volunteers increased significantly throughout the communities we serve when that moment happened. They have really stepped up at each center to help the staff members deliver to our increased clientele that were asked to stay home due to their vulnerable age range. We have been profoundly grateful and blessed to have such wonderful people giving back in their communities. They have pushed through this pandemic with so much love towards our seniors who have been through so much and need that extra face to see throughout the weeks of isolation. Our volunteers have been true heroes in our agency's mission!

Drive Away Hunger  –  Monica B

This past October, I teamed up with the Bachman staff to help plan the Drive Away Hunger event. I've been a Subaru Ambassador for almost 5 years and this is my favorite local meet to attend. I was honored the team allowed me to help as I love event planning! The Driver Away Hunger meet has been going on for the past 8 years and ever year our donations continue to increase. We were able to donate 782 lbs of food to Dare to Care right before the holiday season. As an Ambassador and enthusiast, there is no better feeling than making an impact while still enjoying time with friends and family. A big thanks to Bachman Subaru for all the love they spread to their employees and community. Customers like myself appreciate all the hard work you continue to do year after year.

Bachman Subaru Supports Jeffersontown Elementary  –  Shannon T

Bachman truly does make the difference, and their impact reaches far beyond the business world. As part of the Subaru Loves Learning initiative, Bachman Subaru partnered with the American Association for the Advancement of Science (AAAS) to make science education more accessible to K-12 students. Bachman Subaru was generous enough to donate 150 award-winning science books to Jeffersontown Elementary School. These books will be distributed to every single classroom throughout the school. We are confident that Bachman’s contribution will help inspire young minds to love to learn about the world around them. Our hope is that these kids will grow up to be thankful for the amazing world that they have the privilege of living in, that they will be thankful that they had the opportunity to receive a quality education, and that they will continue the pattern of generosity that Bachman has demonstrated. From the students, faculty, staff, and all the parents, thank you to Bachman Subaru for helping our kids love to learn.

Animal Care Society Loves Bachman Subaru  –  Mindy S

ACS is a small but mighty shelter, we are always fundraising to be able to bring more pets in to the shelter and be able to cover their medical cost, their preventatives and day to day needs. With the constant fundraising, we love it when we receive assistance. The cash donation and all the supplies are a Welcome sight!! ACS took in 16 puppies from a rural shelter last week and while we were busy giving bath for all the fleas and ticks we noticed some were really sick and 5 were rushed to the vet hospital, diagnosed with the deadly Parvo virus and every kind of worm possible for a dog. Each puppy will have a bill of around $800 that times five equals $4,000 in just 2 days. Thats not counting all the preventatives for them and the other 11, plus spay and neutering to come, and their day to day needs. So thank you Bachman Subaru employees and loyal customers for the donations, it's like Christmas in November with all the donations and supplies!!

Thrilled to Continue Our Partnership  –  Mark B

Special Olympics Kentucky is thrilled to have the opportunity to continue our partnership with Bachman Subaru and the Share the Love Event. In our six years of partnership with Bachman, they have raised more than $150,000 on behalf of our athletes. That money has helped to change the lives of countless Special Olympics athletes through sports and health and school communitybuilding programs in Louisville and throughout the state. We are honored that Bachman Subaru has chosen our athletes as a support option in this wonderful program.

Bachman Subaru visits to Jeffersontown Elementary  –  Shannon T

Jeffersontown Elementary and SUBARU Loves LearningIn August of 2018, as part of the Subaru Loves Learning initiative, Bachman Subaru partnered with the American Association for the Advancement of Science (AAAS) to make science accessible to K-12 students. Bachman donated 150 award-winning science books to Jeffersontown Elementary School in Louisville, KY. They also collected pencils, notebooks, glue sticks, crayons, and supply boxes for our students. Our students and faculty were incredibly appreciative of Bachman Subaru’s generosity. It was great to have Teresa Bachman, their Dealer Principal, visit with our team as well and even speak to some of our students. We learned that Subaru Loves Learning is a part of The Subaru Loves Promise Community Commitment program that Bachman Subaru participates in. We see the commercials on TV and pass by the dealership all the time, but it was such an honor to witness their commitment to their community, to children, and to science first handThank you Bachman Subaru for your kindness and generosity to our JTown Family!


After hearing stories of outreach initiatives that yielded no results Subaru did not pass us by or the frail elderly we serve daily with a hot meal. In late 2017 Subaru presented us with a brand new Subaru Outback to assist us in continuing services in the rural communities of Trimble, HEnry and Oldham County in Kentucky. As one of 50 recipients across the nation to receive this gift (50 cars for 50 years) we were overwhelmed with the generosity of Subaru of America. Bachman Subaru, our local Subaru dealership has always been an active member of the Kentuckiana communities, pitching in where ever needed. Bachman devoted time and money to the delivery of the vehicle and participated in the celebration! Bachman also participates with Share the Love event annually and this years event equates to $2,300 worth of additional meals in our community. But that's not all! Bachman Subaru has stepped out and continues to lean into supporting their community. This spring Bachman took the time to host a Stuff the Subaru event at the dealership on their showroom floor, soliciting donations of non-perishable items for those in need and bringing awareness to the need of the frailest members in our community. Thank you Bachman for your willingness to help and always having our back!

Thanks for the support, Bachman Subaru!  –  Josh L

I learned to work together at Special Olympics with the help of the staff and volunteers. Now I am on five teams and am the team manager for two others. Thanks for supporting us Special Olympics Kentucky athletes.

Thank you for supporting SOKY, BACHMAN SUBARU.  –  Kate N

I learned how to work together as a team. Special Olympics KY is a wonderful support system. Athletes encourage one another in track, bowling, and swimming. So you can think of SOKY as one big family. We do our sport we do it with pride and skill and Joy. We are one big happy SOKY family. Thank you Bachman Subaru! Kate Nason Special Olympics KY Global Messenger

What does Share the Love mean to me?  –  Hayden R

What does “Share the Love” mean to me? It’s means to treat each athlete with respect and love. And Special Olympics is a great support system. I learned a lot of confidence through all the sports. Thanks for supporting Special Olympics Kentucky athletes. Hayden Redmon Special Olympics KY Athlete Ambassarod

Subaru brings Community Awareness  –  Brenda F

Tri-County Community Action has delivered meals on wheels within this community for years, struggling to bring awareness of the needs and to find volunteers ready and willing to give of themselves to this program. We attempt to reach the community in multiple ways, phone calls, outreach to Churches, participating in community festivals, and any other opportunity that presents itself. For years sitting at a table handing out information about the Meals on Wheels program has never yielded significant interest and primarily leaves us sitting hoping one or two people might inquire. This year was and is significantly different, utilizing the new Subaru as a prop generated interest that we had never witnessed. We placed inside the Subaru large Teddy Bears named Mr. and Mrs. Bear who were equipped with a a meal delivery bag and meal delivery sheet listing receipents such as Mickey Mouse, Superman, Wonder Woman who were to receive a meal. The sign on the front wind shield noted that if Mr. and Mrs. Bear could devote time to deliver meals the community members could as well. We were overwhelmed with the inquiries and the number of volunteers generated from utilizing the Subaru to draw attention. The Subaru continues to be a mobile marketing tool to increase awareness of the needs of the elderly. Tri-County takes every opportunity to showcase the vehicle at Community events. Without the support of Subaru and their very generous donation we would still be struggling to bring awareness, the vehicle continues to be a beacon of light in our community every time it travels the country back roads of our community. Thank You Subaru!

Bachman Subaru Loves Pets  –  Anna G

Bachman Subaru donated many items to the Animal Care Society of Louisville. The items donated will help new puppy parents go home with plenty of supplies and those who are waiting on their forever homes will have plenty of supplies and toys as well.

We are amazed!  –  Brenda F

On the day our Subaru was delivered it gave our staff and our community renewed hope in the Mission of the agency and the work we were struggling daily to provide. As a very small rural program at times it seemed like we were fighting a losing battle, staff were discouraged, volunteers were hard to find, the need increased and funding decreased. The award of the vehicle brought awareness in our community, with two separate television stations reporting, Theresa Bachman from Bachman Subaru and Subaru of America representatives present to speak to the audience, local officials took notice and somewhere in all the festivities it brought renewed hope to a staff who might have given up the fight without this encouragement. The agency which has been serving this community for 43 years suddenly was in demand with new volunteers calling, request from other service providers in the community reaching out and requesting to partner with us to meet the need. This donated vehicle, in which we simply initially thought would help us to reach the previously unreachable has breathed new life and hope for a brighter tomorrow. People are so excited to see it in the community, to hear the story of the donation, to know there is still good in the world, everyone wants a ride and that certainly has increased the number of volunteers! Thank you Subaru! We cannot express what a difference this has made in our program.

Subaru and NWF Loves the Earth  –  Misty H

Wilt Elementary thanks you for our beautiful new garden donated by Bachman Subaru! It is an amazing addition to our school! We love the toad abode!

Share the Love Event 2016 - SOKY  –  Mark B

Special Olympics Kentucky is so happy to partner with Bachman Subaru during the 2016 Share the Love Event, which resulted in a $40,002.55 donation to support their athletes. A portion of the donation helped underwrite the cost of the 2017 Special Olympics Kentucky State Basketball Tournament, which included more than 750 athletes. It also helped provide Special Smiles dental screenings and Health Promotion healthy lifestyle instruction for athletes at the Tournament. Bachman’s support also assisted the annual Louisville Polar Plunge, which helped raise an additional $155,000 for Special Olympics. Remaining funds helped provide sports, health and school community building programs to better the lives of more than 8,400 Special Olympics athletes statewide.

Animal Care Society  –  Bunny Z

Thank you so much for your wonderful donations of collected items, supplies and monetary funds, and the generous check in the amount of $1,000.00 to the Animal Care Society. Your kindness makes a huge difference in the lives of the hundreds of dogs and cars that pass through our doors every year in hopes of a happy future and loving home! We greatly appreciate your continued support! As you can imagine, it takes a lot of time, hard work, supplies, and funds to provide our 'guests' with an environment that is as close to home as possible during their stay with us. Without the generosity of animal lovers like you, this task would be much more daunting. So, on behalf of the dogs and cats who trust us to make up for their past by providing them with a bright future as a beloved pet in a lifetime home, our tremendous gratitude to you for believing in our mission and for showing your support. Thanks again, Bunny Zeller Executive Director

Children's Hospital Foundation  –  Stephanie U

On behalf of the Children's Hospital Foundation, the philanthropic arm of Kosair Children's Hospital, please allow me to thank you for your donation of 60 blankets given this on 7/7/2016. Helping and healing all children in our region who need medical care is a commitment that is taken very seriously here at Kosair Children's Hospital. It is also one that the hospital could never tackle alone. The Children's Hospital Foundation and the patients at Kosair Children's Hospital appreciate your generosity. Thank you again so very much for your thoughtful donation and please know that your generosity is helping patients - and the families who love them - at Kosair Children's Hospital. The thoughtfulness of donors like you helps keep Kosair Children's Hospital a truly special place that is "Just for Kids." Sincerely, Stephanie Ubelhart Donor Relations Coordinator

Leukemia & Lymphoma Society  –  Louis D

On behalf of all of us at The Leukemia & Lymphoma Society (LLS), including millions of dedicated volunteers nationwide, we thank you and all your colleagues at Bachman Subaru for participating in the inaugural Subaru Loves to Care Program with LLS. Your support means to a great deal to us, in our efforts to fund more research to find cures for cancer, and improve the qualify of life for blood cancer patients and their families. Additionally, your support and enthusiasm for the work of our local LLS Chapter creates a winning partnership in the community, and a powerful team of supporting cancer patients! We are honored to work with you to bring comfort, support and warmth to cancer patients during what is most likely the most difficult time in their lives. Someday is Today, Louis J. DeGennaro, PhD President & Chief Executive Officer

Riding in Cars with Cats & Dogs  –  Jeff H

Bachman Subaru held our 2nd annual Subaru Loves Pets event this past Saturday, October 22nd with the Animal Care Society of Louisville. The dealer had a supply drive set-up for a couple weeks prior, and then the Animal Care Society was on hand for the day of the event. Several animals were brought into Bachman Subaru along a dozen more pictures of animals in need of a new home. The Animal Care Society gave out basic information about the adoption process and how people could help support their efforts in Louisville. Numerous donations of pet supplies were made, around $200 in cash was collected, and Bachman Subaru is contributing an additional $1,000 check to help with the efforts.

Bachman Subaru Supports Dare to Care Food Bank  –  Joey S

We at Bachman Subaru are proud to be a partner of the Dare to Care Food Bank. We feel strongly that we should help those in our community who are less fortunate, and Dare to Care is a great avenue for us to do just that. Dare to Care's mission is to be a leader in the community to feed the hungry and conquer the cycle of need with the goal of a hunger-free Kentuckiana. In October 2014, Bachman Subaru conducted a food drive to help stock the shelves of the Food Bank for the upcoming Thanksgiving and Christmas holiday seasons. The capstone event to this food drive was a car show that we called "Drive Away Hunger" in order to promote our partnership with Dare to Care. We had a great turnout of around 75 cars, primarily WRXs, STIs and BRZs, along with other imports as well and collected lots of canned food items for Dare to Care. We had a fun day and enjoyed sharing our love for Subaru with others in the community. Thanks to all of our employees and customers, we gathered over 3,200 food items weighing 2,745 pounds! What a joy it was to be able to deliver loads of food to Dare to Care which will use it to help feed those in our community who are in need.

Bachman Subaru Conducts a Canned Food Drive Dare to Care Food Bank  –  Joey S

In conjunction with the 2012 Subaru Share the Love Event, Bachman Subaru conducted a canned food drive to benefit the Dare to Care Food Bank. With the help of our employees and customers we were able to collect over 3,000 food items weighing over 2,700 pounds! We filled four Subaru Outbacks with the food we collected and delivered it to the Dare to Care warehouse. Once the food was delivered to the warehouse, we helped to sort food so that it could be stored and then ultimately delivered to members of our community in need of assistance. Here at Bachman Subaru, we feel strongly about supporting our community, especially the less fortunate. We are proud to partner with the Dare to Care Food Bank to do our part to help.

Bachman Subaru Partners With The Special Olympics Kentucky  –  Trish M

We at Bachman Subaru are proud to have partnered with Special Olympics Kentucky during the 2013 Share the Love Event, which resulted in a $10,791.66 donation to support their cause. The donation made a large impact in driving the Healthy Athletes Program. This program provides free health screens to over 7,000 special needs athletes across Kentucky. Using funds from the Share the Love Event, the program was expanded at the KY State Basketball Tournament to include dental and vision screens as well. The special needs community is vastly underserved when it comes to dental and vision screening and often these free screens are the only routine checks received by special needs children and adults. Bachman Subaru is honored to help provide sports programs and health initiatives to support special needs individuals and families across the state of Kentucky.

Bachman Subaru Partners With The Special Olympics Kentucky  –  Trish M

We at Bachman Subaru are proud to have partnered with Special Olympics Kentucky during the 2013 Share the Love Event, which resulted in a $10,791.66 donation to support their cause. The donation made a large impact in driving the Healthy Athletes Program. This program provides free health screens to over 7,000 special needs athletes across Kentucky. Using funds from the Share the Love Event, the program was expanded at the KY State Basketball Tournament to include dental and vision screens as well. The special needs community is vastly underserved when it comes to dental and vision screening and often these free screens are the only routine checks received by special needs children and adults. Bachman Subaru is honored to help provide sports programs and health initiatives to support special needs individuals and families across the state of Kentucky.