About Us

The history of Bachman Auto Group actually began in 1924 when Elwood Priestley became an Oldsmobile dealer in Madison, WV. He drove his cars up and down the "hollers" of West Virginia showing people the exciting new form of transportation that was sure to change their lives.

One of his son-in-laws, Joe Holland, a native of Benton, Kentucky, entered the automobile business in 1952. Joe had played basketball for the University of Kentucky and was a key contributor on their 1948 NCAA Championship team. In 1962, Joe and his wife Betty bought out Rhodes Holland Chevrolet in South Charleston, WV and Joe Holland Chevrolet was established.

The third generation of this automobile family began when Joe's and Betty's daughter Teresa worked in the office or on the switchboard of Joe Holland Chevrolet during her tenure at George Washington High School. After graduating with a business degree from the University of Kentucky, she married Steve Bachman.

In 1976 Joe Holland offered Steve and Teresa the opportunity to learn the automobile business by working for him in South Charleston, WV. They trained in various capacities throughout the Chevrolet dealership for nine years while saving for a dealership of their own.

In April 1985 Joe was informed that there was a large Chevrolet dealership on the market in Louisville, KY. It had been out of business for several months after failing twice under previous management. Steve immediately went to Louisville to assess the possibilities, and by August 1985 Bachman Chevrolet was a reality. Joe Holland was the majority stockholder, Steve Bachman was named Dealer/President, and Teresa was Vice-President, Secretary-Treasurer of the new corporation.

Bachman Chevrolet opened its doors on October 7, 1985 with 35 employees and is still going strong 25 years later.

Our Subaru dealership is proud to serve the Louisville area with quality Subaru vehicles. With models like the Impreza, Ascent, Outback, Forester, Legacy and BRZ, we have something for every taste and need. Come visit us at 9800 Bluegrass Pkwy, Louisville, KY 40299 to see our vehicles and take one for a test drive.

If you're looking for a used car in Louisville, we can assist you there as well. Visit our inventory page to see our large collection of pre-owned vehicles.

Bachman Subaru is not just your Louisville Subaru dealership; we also provide a full line of services dedicated to our Kentucky customers. From Subaru car repairs performed by expert mechanics to OEM Subaru auto parts, to car loans in Louisville, and to auto body repair and a full line of body shop and collision repair services. Bachman Subaru is the smart choice for your automotive needs.

Come in and say hi! We're located at 9800 Bluegrass Pkwy, Louisville, KY 40299 or you can call us at 502-719-7300.